Our brand goes far beyond our logo. It’s the story of who we are — what we value, what we stand for, what we offer our patients and community.
Our brand tells the story of our commitment providing each patient the most comprehensive care possible; our dedication to translating research into better treatments; and our work to train the healthcare providers of tomorrow.
We invite you to help tell our story by being a good steward of our brand. Use this site to learn the foundational principles behind our brand and standards for applying it across a wide variety of platforms, including print, video and social media.
Learn more about the purpose and foundational principles of our brand in these sections: