- Endorsement & Cobranding
- Clinical Trials
UVA Health Brand Fonts
The UVA Health brand uses two typefaces: Franklin Gothic and Bodoni.
Franklin Gothic is a simple and versatile sans serif font. This family of fonts is the most flexible family available for use in the UVA Health brand. All weights and faces are available for use but should be used with discretion where appropriate. Franklin Gothic is the primary typeface for both headlines and body in marketing materials.
Bodoni is a secondary font in the UVA Health brand. It is a serif font and is used as a supporting typeface for headlines and call-outs. The typefaces within the Bodoni family are not intended to be used as primary fonts but as accent textual elements in select applications.
Franklin Gothic Heavy and Bodoni Italic are preferred for headlines. Franklin Gothic Heavy and Bodoni Italic can be used in various ways for headlines. Pairing these fonts with Bodoni Book Italic is ideal for subheadlines, for creating contrast and for an intelligent feel. Franklin Gothic Book and Franklin Gothic Book Condensed should be used for body copy and call-outs. As a general rule, do not make body copy smaller than 10 pts. with 17-pt. leading. Do not make body copy larger than 12 pts. with 20-pt. leading.
Ideal for Headlines
Ideal for Subheads
Ideal for Body Copy