The "Social" Part of Social Media: Responding to Comments

Positive and negative comments and questions are part of having a social media presence. If a patient called you with a question or complaint, you’d do your best to help. We take the same approach with our social media accounts.

People also expect a response within minutes or hours, which is why daily monitoring is essential. Some patients tweet and post from the hospital; they’ll be happier if we address their issues in the moment instead of apologizing days later.

Marketing has a guide to responding to comments and questions in a constructive way. Please This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

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University of Virginia Health System
Strategic Relations and Marketing
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Charlottesville, VA 22908
P. 434.924.0366


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