Promoting Clinical Trials
 

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  • Request an Account

There are three ways you can promote your clinical trials through social media:

  1. Start your own account for your department or clinical area. To do this you must apply through Marketing.
  2. Work with Health System Strategic Relations and Marketing to create either/both: 1.) Tweets to go out via the Health System’s @uvahealthnews Twitter account. 2.) Paid Facebook ads through the Health System’s Facebook page. You will need a budget for this, but effective Facebook ads can be as cheap as $100.

What’s the best strategy?

Read through the rest of the Health System’s social media guidelines to determine the best approach for your research promotion.

Benefits of going through Marketing:

  • Large audience
  • Social media expertise
  • We handle the writing and planning

Starting Your Own Account

  1. Follow the directions in the social media guidelines to send your account request to Marketing. This email address is being protected from spambots. You need JavaScript enabled to view it. 
  2. If Marketing approves your request, complete UVA IRB’s Facebook or Twitter management plan.
  3. Submit this to the IRB at This email address is being protected from spambots. You need JavaScript enabled to view it., along with a routing form.
  4. Once the IRB has approved your account, you will need to submit any individual Facebook posts or tweets that recruit for a trial to the IRB office again. Use the Facebook posting template or tweet template. Marketing does not need to approve these posts.    

Working With Marketing

Note: Flyers

We do not share flyers through the Health System Twitter and Facebook accounts. They can be difficult to read, and copy-heavy images are a violation of Facebook advertising rules.

Just like any clinical trials materials, all social media accounts, posts and ads must be approved by UVA’s Institutional Review Board for Health Sciences Research office. Follow these processes:

Sending Tweets Through the Health System Account

  1. Your trial must be listed on uvahealth.com so that we can provide consumers a link to get more information about the trial. If it’s not listed, submit an online advertisement with an attached website template document
  2. This email address is being protected from spambots. You need JavaScript enabled to view it. Include any IRB-approved flyers or other existing ads.
  3. The web team will develop a plan and draft tweets to send through the @uvahealthnews account. Please allow up to 10 business days for us to get this to you.
  4. Submit the plan to the IRB at This email address is being protected from spambots. You need JavaScript enabled to view it., along with a routing form.
  5. Once the IRB has approved the plan, let the web team know, and we will begin sending out your tweets.

Creating a Paid Facebook Advertisement

  1. Your trial must be listed on uvahealth.com so that we can provide consumers a link to get more information about the trial. If it’s not listed, submit an online advertisement with an attached website template document.  
  2. Email Strategic Relations and Marketing’s web team with your trial description and IRB number. Include any IRB-approved flyers or other existing ads.
  3. The web team will work with you to develop a target audience, budget, ad copy and an image. Please allow up to 10 business days for us to get a draft ad to you.
  4. Submit the plan to the IRB at This email address is being protected from spambots. You need JavaScript enabled to view it., along with a routing form.
  5. Once the IRB has approved the plan, let the web team know and send us your PTAO, and we will set up the ad. 

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UVA Health System
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University of Virginia Health System
Strategic Relations and Marketing
PO Box 800224
Charlottesville, VA 22908
P. 434.924.0366