Brand Pillars
Four brand pillars support and clarify the “Exceptional Care Is Calling” positioning statement.
- Embracing What Matters
- Improving the Human Condition
- Commitment to Perform at the Highest Level
- Transformative Partners
Embracing What Matters
Against the backdrop of a shifting national healthcare model, our leadership team is inspiring the rebirth of a positive organizational culture and clarity of purpose. Putting patients and their families at the center of our mission, we are creating a model that is transforming the organization into a leading clinical research center focused on quality, performance and improved outcomes.
As guiding core values, UVA Health team members are encouraged to ASPIRE, or value accountability and responsibility, thoughtful stewardship of resources, professionalism, integrity, respect, dignity and inclusiveness, and a commitment to excellence in safety and quality — all in the name of serving those who live in Virginia and beyond.
The top providers of the future are intelligent and dynamic team players, trained in an environment of collaboration and cross-disciplinary expertise. UVA Health teaches and trains in teams, and our LCME curriculum is nationally recognized for its innovation and quality. Dedicated to training tomorrow’s physicians, nurses and other health professional leaders, it is also home to one of the most diverse and inclusive student bodies in the country. From this wide array of perspectives and experiences, we afford a greater level of care.
The connection between UVA Health and the University — as a space for the cross-pollination of ideas and solutions — is a strength and natural development. UVA Health owns and amplifies UVA’s innate role as a training and research ground for medical advancement and brings a humanistic lens to all interactions.
Improving the Human Condition
Together, the Medical Center, School of Medicine, School of Nursing, Claude Moore Health Sciences Library, and UVA Physicians Group form a whole that is greater than the sum of its parts, providing opportunities and basic-science research for transformational insight and outcomes every day.
UVA Health engages in a focused pursuit of clinical and research efforts, all based on what matters most to our patients. Our collegial, interdisciplinary environment consistently produces groundbreaking original research that advances knowledge and powers new, integrated care solutions.
With a learning curriculum nationally recognized for its innovation and quality, the Schools of Medicine and Nursing are preparing tomorrow’s healthcare leaders, training in teams across professions through a rigorous academic and experiential approach, and leveraging technology, research and simulations, to bring the realities and complexities of real-world medical environments to life.
Home to several nationally ranked clinical areas of distinction with advanced expertise and offerings in specialized, complex disciplines, UVA Health is an incubator for innovation. It is changing care-delivery and pushing the frontiers of knowledge forward to meaningful progress for our collective future.
UVA Health has given rise to three Nobel Laureates and remains at the forefront of emerging disciplines while anticipating what’s next. An influx of expertise and funding in precision medicine, organ transplants, metabolic disorders, genomics, proteomics and regenerative medicine is bolstering existing areas of clinical excellence and fueling translational research and discovery focused on actionable results.
Commitment to Perform at the Highest Level
UVA Health offers a comprehensive, coordinated learning environment. It is in constant pursuit of excellence as defined by meaningful benchmarks and outcomes with the individual patient in mind.
Team members are resourceful and passionate about their work and committed to patient health and wellness, to each other, to doing what is right and to doing their work thoroughly and well.
UVA Health champions a relationship-centered experience, valuing open and effective communication, mutual respect, human dignity, integrity, inclusiveness and emotional connection between physicians, patients, faculty, staff and students.
Reinforced by “Be Safe,” clinical teams continually exceed top standards at the bedside by reducing waste, increasing safety, and teaching and training on patient safety and service. Achieving Magnet recognition — the “gold standard” mark of excellence in nursing care — signifies delivery of the best working environment and patient-care experience and outcomes possible.
A core nucleus of the University, UVA Health inspires the pursuit of something greater. Leveraging the strengths of many, beyond clinical care, it engages in research and education collaborations around the University, the commonwealth, the country and the world.
Transformative Partners
UVA Health team members are knowledgeable and uplifting partners. As an academic medical center, it is everyone’s role to be an educator and learner — including patients — because the best healthcare solutions begin with human connection and communication.
Team members and students are motivated, confident and eager to collaborate, learn, lead and pursue meaningful and impactful work. Their energy, curiosity and diversity of perspectives and interests create a powerful interdisciplinary care, research and learning environment — one where biologists work with engineers, radiologists work with neurologists, and clinicians work with mathematicians — that is aimed at improving the human condition together.
Patients are an integral part of the decision-making process for their care at UVA Health. Initiatives like Rounding with Heart inspire practitioners and patients alike to work together to endlessly pursue better. Our team members listen well to each other and to those for whom they provide care, and they consider the patient and family perspective at all stages of care delivery.
UVA Health is building an increasingly expansive footprint and effectively extending our education, research and clinical partnerships to help address the healthcare challenges of tomorrow. Our partnership with Inova Health offers students hands-on, complex medical-care experience in a major metropolitan area and provide researchers with opportunities for increased collaboration in cancer research, genomics and bioinformatics, as well as foster new discoveries and approaches to treating disease.
UVA Health is dedicated to delivering the right care at the right place, right time. This includes primary to quaternary care in Charlottesville and regionally through strategic partnerships, like with Novant Health, our telemedicine team, and satellite facilities across the commonwealth and beyond — enabling patients in nearly all corners of Virginia to access our expertise closer to home.