UVA Health System: Brand Introduction

The UVA Health System Brand

The colors we use, the manner in which we display our logo, fonts and photographs and even how we speak to our team members, providers, patients and students are all representations of our brand. All of these things are integral to our brand's success. This tool will provide you with everything you need to know about our brand elements and how to correctly use them.

As we continue to expand and evolve, UVA Health System is committed to building a brand that mirrors the exceptional care we provide. We help to achieve this by continually striving to deliver the best care and treatment options to our patients. But we also build our brand by consistently presenting an image of excellence to the public. Every communication with the public — every sign, letter, brochure, newsletter, flyer, email or website — contributes to our overall impression. When these pieces are aligned, they reinforce all activities of our health system, creating a perception of quality that truly reflects the exceptional level of care we practice every day.

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University of Virginia Health System
Strategic Relations and Marketing
PO Box 800224
Charlottesville, VA 22908
P. 434.924.0366

UVA Health Brand Online

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