UVA Children's Hospital: Brand Introduction

UVA Children’s Hospital brand aligns with our free-standing hospital. Our Battle Building features imagery and interactive activities based on some of our favorite storybooks. Our look and feel includes the use of playful initial letters and a bright color palette which supports the storybook theme. The brand essentials displayed in this section show how these elements work in harmony to bring a colorful, playful and unique look to UVA Children’s Hospital brand.


  • Use the UVA Children’s bright color palette
  • Use the UVA Children’s fonts
  • Follow the UVA Children’s photographic style

Do Not:

  • Use colors, fonts or photographic styles from the UVA Health System look and feel
  • Introduce new colors or fonts
  • Introduce elements that conflict with the storybook theme

UVA Children’s Hospital: Design Elements

 image showing examples of  uva children's hospital brand design elements

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University of Virginia Health System
Strategic Relations and Marketing
PO Box 800224
Charlottesville, VA 22908
P. 434.924.0366

UVA Health Brand Online

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