UVA Children's Hospital: Colors and Fonts

UVA Children’s Hospital Colors

Shown here are specifications for reproducing UVA Children's Hospital primary and secondary colors. Only these colors should be used when creating UVA Children's Hospital marketing materials. Do not modify or add any new colors to the approved color palette.

Primary Color Palette

The primary colors for use in UVA Children's Hospital communications are UVA Children's Blue, Green, Orange and Purple. These should be the lead colors used in developing most layouts and designs.

image of uva childrens hospital primary color palette

Secondary Color Palette

Two additional colors are available in the UVA Children's Hospital brand palette to broaden the depth and range of the brand color scheme when incorporating typography treatments.

image of uva childrens hospital secondary color palette

UVA Children’s Hospital Fonts

Belizio is the approved font family for all UVA Children's Hospital communications. In most cases, bold or medium weights should be used for headlines, while the regular weight is normally used for subheads and body copy. Italic can be used to reference publications and book titles. Type should always be in UVA Children’s Medium Blue, Gray or White in 4-color applications.

The consistent use of Belizio will help establish UVA Children's Hospital typography as a recognizable brand identity element, while reinforcing a unified appearance throughout our communication materials.



image of uva childrens hospital headline in belizio bold font


image of uva childrens hospital subhead in belizio medium font

Body Copy

image of uva childrens hospital body copy in belizio regular font and belizio regular italic font

Georgia may be used as a substitute for Belizio in non-design programs or applications, such as Microsoft Word and PowerPoint®. Georgia is the preferred text font for use in office form templates.

image of uva childrens hospital body copy in georgia bold, georgia regular and georgia regular italic fonts

Type Styling

Point Size

In most cases, body copy size is set as Belizio Regular 9 over 15. This is based on a typical 8.5 x 11 or 4 x 9 rack card communications piece. Point sizes will change accordingly as materials are scaled up or down.

uva childrens hospital point size 41

Tracking Guidelines

As font size increases tracking should be adjusted accordingly. Use these examples as a guide. See information here about kerning adjustments.

image showing uva childrens hospital font tracking guidelines

Word Spacing

The font Belizio has very open word spacing and needs to be adjusted to adhere to the brand guidelines. These settings will tighten word spacing to its proper approved setting.

In InDesign go to (Paragraph > Justification) and set parameters to the settings seen here.

image showing uva childrens hospital word spacing guidelines

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